Facebook has become a popular place for connecting to other crocheters and there are hundreds of crochet groups on Facebook now. When I was looking for crochet groups to join I was looking for groups that were about helping and supporting each other and just generally sharing the love of crochet. For the most part the ones that I’ve joined and stayed in have turned out to be friendly, supportive and inspirational with some of the loveliest creative people you could meet but every now and again you’ll get somebody trying to sell what they make to other crocheters either by posting pictures of what they’ve got to sell directly into the group, by posting links to their selling page and cheekily asking for people to like it or asking people to join a group they’ve created where they sell what they’ve made.
For me crochet is just a hobby that I enjoy immensely and I get it that some people like or need to make a little extra cash by selling what they make but I have to wonder if they really know who their target audience is.
Now don’t get me wrong I love to see and admire what other people are making or have made but to me it just seems pointless trying to sell readymade crochet items to a group of crocheters as all they’ll want is the pattern that you’ve used so they can make it for themselves, by all means show us what you’ve made but don’t try and sell it to us, please.
So who is the target audience for the crocheter who wants to sell the items they make? Definitely not those who can already crochet, that’s for sure.
To have any chance of selling anything that you’ve put time, effort and money into making you need to find the right audience for it so for example if you enjoy making items for babies you need to target mums, mums-to-be, grandparents etc. Basically you need to target the items that you make to those that can’t do what you do, not target the ones that can do what you do.
